In this episode of THE MENTORS RADIO, Host Dan Hesse talks with Jim Steeg, known publicly as “Mr. Super Bowl” and credited with transforming the Super Bowl from a singular championship to a multi-day extravaganza. While many books have been written about Super Bowl games, never has one been written about how the Super Bowl itself became the greatest sporting event created in the twentieth century. Only one person can tell that story definitively, and that is Jim Steeg, who joins host Dan Hesse to give The Mentors Radio show audience a sneak peak into his upcoming book. Publicly known as “Mr. Super Bowl,” Jim spent almost four decades at the upper-most management levels in professional football, twenty-six of those years leading the NFL’s Special Events Department. During that time, he transformed the Super Bowl from a simple singular championship football game into a multi-day entertainment, marketing, and media extravaganza, as well as a beloved “national holiday.” In his book, entitled Super!, Jim chronicles the history, growth, and behind-the-scenes making of the Super Bowl, with lessons from which we can all learn, including how to build a lasting institution. Currently a consultant across both collegiate and professional sports, Steeg resides in Chapel Hill, North Carolina. In his yet-to-be-released book, Super!, Jim chronicles the history, growth, and behind-the-scenes making of the Super Bowl over his tenure, with many never-before-told stories, humorous anecdotes, and poignant moments. He takes readers behind the NFL’s velvet rope on Super Bowl Sunday, as well as the days, months, and years leading up to kickoff. He lets you in on the brainstorming, decision making, politics, issues, and problem-solving that go along with being the one man in charge of the world’s biggest one-day event. Sharing keen observations, revealing moments and thought-provoking conversations with an impressive who’s who of the NFL, sports, entertainment, television, government, and politics, Jim Steeg joins Dan to pull back the curtain for the first time.
SHOW NOTES:
JIM STEEG:
- BIO:
- BOOK:
- Super! Untold Stories of the Super Bowl (November 17, 2026 release), by Jim Steeg
- ARTICLE:
- Super stories from the man behind the NFL’s biggest game, by Terry Lefton — Sports Business Journal
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