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On April 22, 2017, CEO Mentor Host John Phillips talks with Chris Smith, founder of The Campfire Effect, on effective branding and brand story-telling. In a fun, dynamic back-and-forth, this episode delivers practical, down-to-earth, immediately applicable perspective for your business, division, or your career growth. You’ll learn why it’s critical that any business owner or division head not only understands every aspect—features and benefits—of his company’s services and products, but also be able to effectively communicate this knowledge to the users and prospective users of these products and services. Without effective communication, especially through excellent branding and story-telling, prospective clients won’t know to choose your company instead of the competition. During this episode, John and his guest exemplify The Campfire Effect’s proven successful strategy by leading—live on the show—a new, young business owner through the process of clarifying her brand and story.
RELATED RESOURCES:
- The Campfire Effect
- Chris Smith talks about “The Three Cs”: Clarity, Confidence, Connection
- Chris Smith talks about “The Five Forces” (you’ll have to listen to the show, above)