In this episode of The Mentors Radio show, Host Tom Loarie talks with Neil Hoyne, the Chief Measurement Strategist at Google. Hoyne is also a Senior Fellow at Wharton and author of Converted: The Data-Driven Way to Win Customers’ Hearts.
Those who succeed in acquiring new customers, growing business relationships and ultimately succeeding in business use data, not guessing. Neil Hoyne is an internationally renown master at identifying and evaulating the right data for any given business and goal, for evaluating that data in the right way, in the right context, and for knowing how best to adjust as needed in order to achieve record-breaking results and improved growth. He knows the long vision, how to prioritize and understand the lifetime value of a customer or client, how to build strong relationships using digital media. He is the undisputed, go-to person when some of the biggest companies in the world seek digital marketing advice. This interview is invaluable for anyone interested in seriously growing their business.
NEIL HOYNE has served as an analyst, researcher, inventor, lecturer and, in his words, considers himself to be the father of “many forgettable slides and Venn diagrams”. A witness to, and participant in, both billion-dollar successes and instructive failures, all in the pursuit of building indestructible customer relationships through digital media.
As Google’s Chief Measurement Strategist, Neil has had the privilege to lead more than 2,500 engagements with the world’s biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. He is also the author of the new book, Converted: The Data-Driven Way to Win Customers Hearts.
BOOK: Converted: The Data-Driven Way to Win Customers’ Hearts , by Neil Hoyne